‘I Wanna Go’ (Back To 2001)

23 Jun

Here’s the shiz. Britney’s new single, ‘I Wanna Go’ is a pretty substandard Ke$ha-esque-robo-pop ditty. In my opinion, it wouldn’t even make the top five tracks from its parent album ‘Femme Fatale’. But apparently, IT’S WHAT THE FANS WANT. To make this work then, ‘I Wanna Go’ needed a pretty great video. Luckily, thanks to director Chris Marrs Pilliero, it has.

In case you couldn’t be arsed to watch that, here are the best bits;

Britney’s ‘fuck you”s. It’s always funny to hear popstars swear. No exceptions.

This song is off Britney’s album, ‘Femme Fatale’ don’t you know. ‘Femme Fatale’. ‘FEMME FATALE’. THIS ONE HERE. LOOK, LOOK AT IT, LOOK AT THE PICTURE. IT LOOKS EXACTLY LIKE THIS WHEN YOU GO TO BUY IT FROM THE SHOPS. THIS ONE. ‘FEMME FATALE’, IT’S CALLED.

Genius Product Placement. It’s a staple of american music videos these days and it’s almost unavoidable. Consequently, if you have to do it, at least do it in an amusing, cheeky kind of way. The ‘VW’ product placement in ‘I Wanna Go’ is brilliantly thrown in. It’s almost as good as the Blackberry Product Placement in the ‘Womanizer’ video. Look it up if you don’t know what i’m on about.

The Mickey Mouse skull T-shirt. Both a nostalgic nod back to Britter’s Mousekateer days and also the death of it. Obviously, innocent Britney died a LONG time ago, but the whole ‘I Wanna Go’ video has a very retrospective, early-Britney vibe to it. It’s almost like every single from ‘Toxic’ to ‘Till The World Ends’ never existed. Britney looks healthy, happy and strangely youthful for a 29 year old mother of two.

Crossroads 2: Cross Harder showing at the cinema. Fantastic reference that there’s actually no need for at all. I love a bit of Postmodernism, me.

The self-conciously rubbish car scenes. At least I hope it’s self-concious.

Other highlights include completely random moments involving milk and seashells and further pop-cultural references to ‘Thriller’, ‘Kill Bill’ and ‘The Terminator’. To point them all out though would ruin it and would provide an irritating and needless blow by blow commentary to what is essentially a fun, throwaway pop video.

The main highlight however, is that Britney at least seems to know exactly what is going on around her, something which seems to be a concious focus of Pilliero’s direction; cheerfully dispelling all the corporate puppet rumours and speculation.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: